Services.

Your listing is your salesfloor. Every visitor who lands on it has already done the hard part — they found you. What happens next depends entirely on whether your title, bullets, and description do their job. Most listings fail silently: titles that miss the primary search term, bullets that describe the product instead of selling the benefit, descriptions that open with the brand name and lose the reader immediately.

We audit every element against a structured framework — scoring title quality, keyword coverage, benefit clarity, policy compliance, and how you compare to the top competitors in your category. Then we rewrite the whole thing: title, all five bullets, full description. Two variants delivered — conservative and fully optimised — so you can choose the approach that fits.

Most brands expanding to new markets make the same mistake: they translate their existing listing and upload it. It reads like a translation — and buyers notice immediately. Dutch buyers are sceptical of anything that sounds like marketing. German buyers expect technical precision and distrust vague claims. French buyers will abandon a listing with grammatical errors. British buyers switch off the moment they see American spelling.

We don't translate. We write each market's copy from scratch, in the right language, with the tone and conventions that actually work for buyers in that market. The English UK and English US versions are different documents — because the buyers are different people with different expectations.

We cover 21 Amazon markets and bol.com across 7 languages. Whether you're entering one new market or rolling out across the full European catalogue, we build the content and check every piece against each platform's rules before it goes live.

Before we write anything, we look at the category you're competing in. Who's at the top, what they're leading with, how they structure their copy, which keywords they're hitting and which they're not. Most of the time the gaps are obvious once you read the top listings carefully — and most brands never do.

The analysis finds what positioning angle is available to you — what you can say that's specific, true, and that your competitors aren't saying. That becomes the brief for everything that follows: the title angle, the order of benefits in the bullets, the story in the description.

Listings and content are one layer. The layer underneath is strategy: which platforms to prioritise, which markets to enter and when, how to build a content pipeline that scales, and how to measure whether what you're doing is actually working — not just generating activity.

We work with brands directly and with agencies managing multiple accounts. For agencies, we can act as a specialist extension of your team — handling the marketplace content work while you manage the client relationship. The scope of each engagement is defined by the actual problem.