RankForm is a marketplace consultancy built on real in-market experience. We help brands and agencies turn underperforming Amazon and bol.com listings into their best-converting assets — through sharp analysis, content written for actual buyers, and strategy that accounts for how each market actually works.
Most marketplace consultants have read the same playbooks. RankForm was built differently — out of years of hands-on work managing Amazon content, listings, and expansion strategy for major consumer brands across European markets. We've been inside the problem, not just advising on it from the outside.
That experience shapes how we work. We know what a weak title actually costs in ranking. We know which bullet structures convert and which ones don't. We know that expanding to Germany isn't just a translation job — it's a complete rethink of how you talk to a buyer who reads every claim with scepticism.
We work with brands who sell direct and agencies who manage on their behalf. The engagement looks different in each case. The standard of work doesn't.
From a single listing that's underperforming to a full expansion across 21 markets. We're direct about what we can do — and honest about what we can't.
Your listing is your salesfloor — and most listings are losing sales silently. Weak titles, bullets that list features instead of selling benefits, descriptions that open with the product name. We audit every element, score what's costing you, and rewrite the whole thing. Title, all five bullets, full description.
Getting onto a new marketplace isn't just uploading a translated listing. German buyers read every claim with scepticism. Dutch buyers roll their eyes at anything that sounds like marketing. British buyers distrust hype. We know each market — and we write for each one natively, not through a translation layer.
Before we write a word, we look at what's ranking above you and why. We pull the top competitors in your category, map their positioning, find where they're strong and where they're not, and identify the gaps you can actually claim. That read shapes everything that follows.
Which markets are worth entering, in what order, with what content approach. Whether your current positioning is actually working or just looks like it is. We work with brands and agencies on the full picture — platform selection, content roadmap, and how to measure performance that actually means something.
Amazon markets covered across Europe — from .nl and .de to .com. Every market has a dedicated brief.
Policy-compliant output. Every piece of copy is checked against each platform's rules before it reaches you.
Generic templates used. Every audit and rewrite is built specifically around your product and your market. Nothing recycled.
No pitch. No obligation. Tell us which listing, which market, and what you're trying to achieve. We'll come back with a real analysis of where it's losing you — and what we'd do about it.