Rankform
E-Commerce · Free tool

Amazon Image Renamer

Renames product photos to Amazon's convention - ASIN.MAIN, PT01-PT08, SWCH - and packages them into a ready-to-upload ZIP. Everything happens in your browser: images never leave your device.

Add a product - and let’s begin

…or just drag and drop the photos here

How it works

1

Add products

An identifier plus photos - as many products in one go as you like. The identifier is the ASIN, EAN, UPC or ISBN, written without dashes or spaces.

2

Set the order

The first photo is the main image, the rest follow as PT01-PT08. Mark a colour swatch, skip what you don't need - and the tool warns about photos that are too small, not square or not JPEG.

3

Download the ZIP

Every file inside is already named to the convention - the archive is ready for the Bulk Image Upload tool in Seller Central or for Vendor Central.

The naming convention

ASIN.MAIN.jpg
Main image

Shown in search results and first on the listing. White background, JPEG.

ASIN.PT01…PT08.jpg
Alternate images

Up to eight of them - in exactly the order you set.

ASIN.SWCH.jpg
Colour swatch

One small sample image per product.

Frequently asked questions

Are my images uploaded anywhere?

No. The tool runs entirely in your browser: photos are read, checked and packaged on your device, and the page makes no network requests with your files. Close the tab - and nothing of yours remains anywhere.

Does the filename convention still matter on Amazon?

Yes - it is how bulk upload works. The Bulk Image Upload tool in Seller Central and the image upload in Vendor Central match files to products by the filename: identifier, then a variant code, separated by periods. One listing edited by hand in the UI does not need it; catalogues uploaded in bulk do.

How many photos does Amazon allow per product?

The main image plus up to eight alternates - MAIN and PT01 through PT08 - and one colour swatch (SWCH). The tool counts this for you and marks anything over the limit.

What does the tool warn me about?

About photos smaller than Amazon likes (under 1000px zoom will not work), non-square images, a main image that is not JPEG or whose background does not look white, files over 10 MB and unusual formats. Warnings do not block the ZIP - they simply tell you what Amazon may reject.

One workspace for every tool your business needs

Rankform is a platform of internal business tools by subscription: each tool is a separate product in one shared workspace. Add the renamer to your workspace - free - right alongside the tools your business runs on.